Proof
What a scan proves, and what it doesn’t
Every box carries two QR codes. One of them proves the box went out with an order. Neither proves anyone looked at your panel, and we will not pretend otherwise.
· 4 min read · Nouh, founder
The problem with proving a box
An ad on a website can count itself. An ad on a box can’t. Once a printed box leaves a stockroom, it goes wherever the order goes, and nobody from AdBox is there to watch. So the honest question is not “how many people saw it?” but “what can we actually show?”
Two codes on every box
Each AdBox box carries two QR codes, and they do different jobs.
- The seller code. The webshop scans it with any phone as it packs an order. That registers the box as shipped. No plug-in, no shop integration, no customer data.
- The recipient code. It faces whoever receives the box and belongs to the brands’ campaign. Whether to scan it is entirely up to the person holding the box.
What the seller scan shows
That a specific box was packed with an order on a specific day. Across a batch, the scans form a pattern: hundreds of boxes packed over two weeks look nothing like hundreds scanned in ten minutes. We read the pattern for anything that looks off.
What it can’t show
It does not show that the parcel arrived, and it does not show that anyone looked at a panel. We do not use courier scans, and we will not sell “verified impressions”. A scan proves distribution: the box went out with an order. Anything beyond that would be a guess dressed up as a number.
Why say this out loud
Because the first brands on AdBox are trusting a company that hasn’t shipped box one yet. The least we owe them is a clear line between what we can prove and what we can’t. When the first batch ships, its numbers will be published here, including the ones that disappoint.
Want to be in the first batch?
Founding brands pick their panel first; founding webshops get the first free boxes.